Tag: audience engagement
Lessons on building a podcast’s community, both online and offline, from Radio Ambulante
Jorge Caraballo believes in the importance of building a community when producing a podcast. Since 2017, from his home in Medellín, Colombia, Caraballo has performed the role of growth editor […]
Moderating the masses: How the Boston Globe guided discourse about race in Boston
Hosting an open forum online about race sounds like every PR person’s worst nightmare. But not for Heather Ciras, The Boston Globe’s audience engagement editor, who led a discussion in […]
How the Texas Tribune uses tweetstorms and other social media strategies to drive audience engagement
Sending out a thread of tweets is not exactly revolutionary. But, increasingly, reporters and news organizations are using “tweetstorms” as a way of telling a story that won’t fit into […]
The story of ProPublica’s maternal mortality series and its structured call-out to the crowd
When ProPublica engagement reporter Adriana Gallardo and her colleagues published a questionnaire last February reaching out to women who had experienced life-threatening complications in childbirth, Gallardo only expected, at most, […]
How STAT News used March Madness to engage readers and highlight innovation in science
March Madness is a remarkable time in American culture. Even passive basketball fans go crazy constructing brackets, setting-up fantasy leagues, joining heated conversations, and of course watching a good part of the 63 […]
Upworthy’s Amy O’Leary on the art and data science of engaging readers
Amy O’Leary recently celebrated her one-year anniversary as the Editorial Director of Upworthy. She came to the online news outlet after years as a digital innovator at The New York Times where […]